Does Cocky & Funny REALLY Work Online?

Scott Valdez Reveals Cold Hard Truth About C&F Online…

When I was beginning my journey to successfully meeting women online, I dabbled and experimented with EVERY well-known dating technique that’s been marketed on the internet.

I really tried everything…

One of the techniques that I was especially attached to was “Cocky & Funny.” Cocky & Funny is probably the most famous dating technique in existence. It’s about being partly arrogant and aloof, and part funny when you talk to women…

Cocky & Funny quickly became my pet technique. I tried to “bust” on women non-stop for weeks!

I LOVED it…

I was addicted to it…

But for some reason…

…I didn’t want to admit some of the doubtful thoughts that began creeping in my head.

I couldn’t seem to get that “rock star” success online that so many dating coaches promise…

“But it’s because of the Cocky & Funny approach…” I told myself… “I just haven’t gotten the hang of it yet…”

“And I haven’t tried some of the REALLY good C&F lines I learned, anyway…”

I took a long time for me to admit that Cocky & Funny didn’t work a lot the time…

And I didn’t want to go against the hype…

Even when I became a professional…

…Until one day, my team and I did some research and discovered a cold hard truth:

Cocky & Funny doesn’t work for everyone!

Sure, there were plenty of times where I’d be able to spark some attraction with C&F… but there were also countless times when a Cocky & Funny line screwed up my chances!

We collected data on the approach we took and style of the writing for over 1700 ice-breaker emails we sent for our clients. This is what we found:

While women of all ages respond well to humor, not everyone liked when an element of cockiness was injected into it. Girls in their 20s didn’t seem to mind so much… they did, as a whole, seem to prefer just plain funny, but they still responded quite well to the “Cocky & Funny” approach.

Armed with this knowledge, my team created a long, drawn-out message that was on the “thoughtful and sweet” side of things to be tested on the different age brackets.

Oh and when we says long, we mean over 150 words.

This message seemed to break a lot of the rules of Cocky & Funny. It STARTED by showing interest, then introduces some commonalities, and then added a little humor.

The message then went on to show that our clients were ambitious and adventurous through the use of specific examples.

It was very confident but avoided the heavy “Cocky & Funny” humor that many “gurus” think is the golden chalice of dating. We saw the following results:

  • Women in their 20s responded 9.7% of the time.
  • Women in their 30s responded 20.5% of the time.
  • Women above 40 responded 50.3% of the time.

We sent this template-based message to nearly 1000 women and the distribution between the age ranges was pretty even. The results were enough to convince us that the one-size-fits-all approach to online dating that most of the other “gurus” teach is a bad one…

A very bad one indeed…

So just how exactly did Cocky & Funny work for these same age groups? The direct correlation between age and effectiveness also existed but, with this data set, it was inverted. Further, as age increased the response rate decreased at even higher levels.

In other (non-nerdy) words, women in their 20s liked it but women in their 30s did not and women in their 40s absolutely HATED it. They barely EVER responded to it.

And to think that the “gurus” that teach this dating theory never told you that Cocky & Funny is best saved for younger girls since it’s the kiss of death with older women…

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